Director, Campaign Management

Job ID
2018-4531
Category
Marketing
US-Remote

Overview

Digital technology is no longer just another tool in the IT, marketing, sales or service toolbox to engage, inspire and attract customers. It is becoming the foundation of entirely new ways of doing business as well as giving rise to entirely new businesses. There could be 100 billion connected devices expected by 2025, leading towards a trillion sensor ecosystem. 1 billion digital natives are expected to join the workforce over the next 7 years. In a hyper-connected era of mobile, social, cloud, big data, and the Internet of Things, future growth will depend on platform business models.

Axway (Euronext: AXW.PA) is a catalyst for transformation. With Axway AMPLIFY™, our cloud-enabled data integration and engagement platform, leading brands better anticipate, adapt and scale to meet ever changing customer expectations. Our unified, API-first approach connects data from anywhere, fuels millions of apps and delivers real-time analytics to build customer experience networks. From idea to execution, we help make the future possible for more than 11,000 organizations in 100 countries. To learn more about Axway, visit www.axway.com.

As the director of campaign management, you will be responsible for overseeing and coordinating Axway’s campaign planning, development, execution and measurement processes. You will be responsible for setting the cross-enterprise campaign hierarchy and strategy as well as leading a campaign and a team of campaign managers within this hierarchy for specific cross-solution programs.

Responsibilities

  • Define common campaign structure and elements to be used across the enterprise
  • Convert go-to-market strategies into high converting campaigns
  • Document the responsibilities of various functions during the campaign planning and execution lifecycle
  • Work with business unit, product, marketing and sales leaders to shape campaign themes for a yearlong timeframe
  • Coordinate with key functions as they fulfill on the programs that comprise a campaign (digital marketing, field marketing, sales enablement, market intelligence), and the tactics that comprise these programs
  • Act as an ombudsman for questions on campaign priorities, responsibilities, resources and timing
  • Manage a content creation team of production coordinator, writers and freelance design and content development contractors
  • Work with marketing operations to develop campaign dashboards , publish and measure campaign performance
  • Establish a monthly marketing governance cadence with campaign managers to hold market consumption reviews with  business leaders to course-correct as campaigns execution unfolds
  • Coordinate with Business Unit manager for campaign budget allocation and with sales for ongoing business reviews

Qualifications

  • Degree in Marketing, Business Administration or related field required

  •  

    10+ years of marketing experience across demand generation related roles (field marketing, partner marketing, demand generation, campaign management, product marketing, etc…)

  •  

    3-5 years previous campaign management experience, including content creation, programs development, and sales enablement

  • Strong oral and written communication skills
  • Able to develop strategies that drive demand and awareness within target buyer and industry segments
  • Demonstrate strong leadership and influencing skills working in across a cross-functional/matrixed organization
  • Experience in the integration market or related high tech software a strong plus (MFT, B2B integration, APIs, Mobile, Security)
  • Budget planning and operations experience strongly preferred
  • Experience with Sirius Decisions Campaign Framework a plus
  • Experience with one or more of the following marketing automation systems required (Pardot, Marketo, Silverpop, Unica, Eloqua)

Axway is an EEO and AA employer

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