Marketing Campaign Manager

Job ID
2018-4561
Job Location
US-Remote

Overview

Digital technology is no longer just another tool in the IT, marketing, sales or service toolbox to engage, inspire and attract customers. It is becoming the foundation of entirely new ways of doing business as well as giving rise to entirely new businesses. There could be 100 billion connected devices expected by 2025, leading towards a trillion sensor ecosystem. 1 billion digital natives are expected to join the workforce over the next 7 years. In a hyper-connected era of mobile, social, cloud, big data, and the Internet of Things, future growth will depend on platform business models.

 

Axway (Euronext: AXW.PA) is a catalyst for transformation. With Axway AMPLIFY™, our cloud-enabled data integration and engagement platform, leading brands better anticipate, adapt and scale to meet ever changing customer expectations. Our unified, API-first approach connects data from anywhere, fuels millions of apps and delivers real-time analytics to build customer experience networks. From idea to execution, we help make the future possible for more than 11,000 organizations in 100 countries. To learn more about Axway, visit www.axway.com.

 

As a campaign manager you will be responsible for leading and coordinating campaign program planning, execution and measurement processes. You will be responsible for coordinating comprehensive program strategies, for cross-product solutions focused on buyer needs, that include tactics and activities encompassing digital, direct mail, ABM, events, sales and field marketing execution.

Responsibilities

  • Convert go-to-market strategies into high converting campaigns
  • Work with business unit, product, marketing and sales leaders to shape campaign themes for a yearlong timeframe
  • Coordinate with key functions as they fulfill on the programs that comprise a campaign (digital marketing, field marketing, sales enablement, market intelligence), and the tactics that comprise these programs
  • Act as an ombudsman for questions on campaign priorities, responsibilities, resources and timing
  • Work with marketing operations to measure campaign performance via dashboard  and report to business leaders on monthly basis.
  • Host a monthly marketing governance cadence for market consumption review with  business leaders to course-correct as campaigns execution unfolds
  • Ensuring marketing campaigns are delivered on time and within budget
  • Project manage campaigns from beginning to end ensuring they meet the target objectives
  • Reporting campaign results to senior management and explaining variances
  • Reporting on campaign return on investment and making recommendations

Qualifications

  • Degree in Marketing, Business Administration or related field required
  • 5+ years of marketing experience across demand generation related roles (field marketing, partner marketing, demand generation, campaign management, product marketing, etc…)
  • 2-3 years previous campaign management experience, including content creation, programs development, and sales enablement
  • Strong oral and written communication skills
  • Able to develop strategies that drive demand and awareness within target buyer and industry segments
  • Able to coordinate and work across a global cross-functional/matrixed organization
  • Experience in the integration market or related high tech software a strong plus (MFT, B2B integration, APIs, Mobile, Security)
  • Budget planning and operations experience strongly preferred
  • Experience with Sirius Decisions Campaign Framework a plus
  • Experience with one or more of the following marketing automation systems required (Pardot, Marketo, Silverpop, Unica, Eloqua)

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