As the digital growth hacker of the company, you will be responsible for driving traffic growth and funnel optimization to drive B2B demand for our product portfolio. You will manage, monitor and optimize traffic generation channels – SEO, SEM, referrals, organic – and will make recommendations for improvement. You will work with a cross-functional marketing team to turn those recommendations into deliverables.
Our ideal candidate will be a digital-first thinker with a competitive mindset, strong leadership, communication, and project management skills.
You will be accountable for calculating and optimizing digital ROI for each product line and give directions in terms of budget allocation.
You should be hands-on with strong experience in SEO and SEM and a proven ability to grow critical KPIs such as views, engagement or conversions.
You should possess an analytical mindset and profit orientation and should be able to thrive in an environment of fast testing, measuring, and iterating in pursuit of goals and objectives.
You will directly report to the Head of Digital & Inbound Marketing who is also responsible for website management, digital content and social media.
Axway is an EEO and AA Employer