Digital Ad Specialist

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Axway (Euronext: AXW.PA) is a catalyst for transformation. With Axway AMPLIFY™, our cloud-enabled data integration and engagement platform, leading brands better anticipate, adapt and scale to meet ever-changing customer expectations. Our unified, API-first approach connects data from anywhere, fuels millions of apps and delivers real-time analytics to build customer experience networks. From idea to execution, we help make the future possible for more than 11,000 organizations in 100 countries. To learn more about Axway, visit


We are searching for a digital advertising specialist to define and execute the company's PPC and media buying strategies.


In PPC, you will be responsible for ad placement on different platforms: Google search, YouTube, Facebook, Twitter … In media buying, you will work on bidding banner ad and native ad placements on targeted influencer web sites. You will also be in charge of the retargeting programs.


You will work very tightly with the SEO specialist and the three campaign managers of the company to make sure you are meeting their business goals, ROI objectives, and campaign metrics.


You will directly report to the Head of Digital & Inbound Marketing who is also responsible for website management, content marketing, video marketing, social media and traffic growth.


Our ideal candidate will be a performance and ROI-driven digital-first thinker with previous successful previous experience in B2B digital advertising.


  • Ownership and decision maker of your digital ad budget and allocation
  • Creation, monitoring and optimization of advertising campaigns
  • Alignment with the SEO specialist and the campaign managers
  • Helping optimize the landing pages
  • Measuring and improving ROI


  • 2+ years managing PPC campaigns
  • 2+ years managing media buying
  • Advanced knowledge in performance SEM
  • Experience with Google AdWords (Google AdWords certified professional)
  • Experience with social media ads (LinkedIn, Facebook, Twitter …)
  • Experience with media buying
  • Knowledge and experience with competitive analysis tools
  • Understanding of the B2B software industry
  • Any previous experience in a performance marketing agency
  • Performance and ROI-driven mindset
  • Ability to understand priorities, set up a clear plan and execute according to the plan
  • Detail oriented
  • Enthusiastic, positive mindset
  • Ability to collaborate and work with cross-functional teams
  • Bachelor’s Degree in Marketing, Business, Statistics or similar analytical field of study. MBA or Master’s a plus

Axway is an EEO and AA employer


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