• Analyst Relations Specialist

    Job ID
    2018-4673
    Category
    Marketing
    Job Location
    US-AZ-Phoenix
  • Overview

    Axway, a market leader in governing the flow of data, is a software and services company headquartered in Phoenix, Arizona. Established in 2001, Axway serves more than 11,000 organizations in 100 countries, with offices around the globe. Our award-winning products, solutions and services enable business-critical interactions by governing the data that flows across the enterprise, as well as data flows that span beyond the enterprise edge including partner communities and the cloud. Axway’s industry-leading offerings include: business-to-business integration, managed file transfer, secure email, business operations monitoring, process management, API and identity management, as well as professional and managed services, cloud solutions, and Software-as-a-Service.

     

    As the Analyst Relations Specialist, you will be responsible for delivering support to manage and evolve the Axway analyst relations strategy and plan, coordinating a variety of marketing product and solution management resources to carry out the plan, and ensuring the high quality and timely delivery of analyst relations activities.

     

    The position requires experience in analyst relations in the technology sector, preferably enterprise software, and reports to the Sr. Manager of Global Analyst Relations.

    Responsibilities

    • Coordinate and execute analyst engagement activities, including inquiries, briefings, strategy advisory days, and in-person meetings at sponsor events
    • Support Manage analyst report responses for general RFIs, and vendor evaluations (MQs, Waves, etc.) 
    • Liaison with key subject matter experts (SMEs) to help build and leverage ongoing relationships with industry analysts (Ex. Gartner, Forrester, IDC, Ovum, 451 Group) 
    • Be a trusted partner internally with the ability to staff analyst meetings/calls, and provide first level feedback to spokespeople, share notes with stakeholders, determine next steps and own follow up 
    • Assist in researching analyst firm report schedules and publication calendars
    • Help develop and facilitate an ad hoc external analyst communication plan to keep analysts informed and up-to-date on Axway
    • Coordinate the internal and external communication process for analyst vendor evaluations (Ex. MQs, Waves)
    • Assist in the preparation of analyst briefing books and backgrounders, gathering pertinent research and social media activity 
    • Facilitate the analyst research citation approval process with Gartner and Forrester, in accordance with their respective process and policies
    • Create and maintain an internal communication plan to regularly share analyst/market research, webinars, and competitive intel with relevant target audiences and stakeholders
    • Flag opportunities and encourage social media engagement between analysts and SMEs on Twitter, LinkedIn and analyst corporate blogs
    • Assist in developing and implementing an on-going AR spokesperson training program
    • Compile the AR program results tracking on a monthly and quarterly basis

    Qualifications

    • Demonstrated experience in executing analyst relations program plans within scope and budget
    • Ability to think strategically and analytically, and make sound decisions quickly and efficiently
    • Excellent writing abilities with experience in all forms of corporate and executive communication, key message and content development
    • Strong leadership, spokesperson, and interpersonal skills 
    • Ability to juggle multiple projects through highly effective organizational skills
    • Ability to quickly understand the enterprise software technology market landscape and influencers within it
    • Bachelor’s degree in Marketing Communications, Journalism, Communications, Public Relations or related field preferred
    • 1-5 years of corporate communications experience: enterprise software technology experience preferred; global experience a plus
    • Additional preference given to candidates possessing an existing network of analyst contacts in relevant enterprise software technology market segments

    Axway is an EEO and AA employer

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