• Product Management Director, B2B Integration & EDI

    Job ID
    Product Management
    Job Location
  • Overview

    Digital technology is no longer just another tool in the IT, marketing, sales or service toolbox to engage, inspire and attract customers. It is becoming the foundation of entirely new ways of doing business as well as giving rise to entirely new businesses. There could be 100 billion connected devices expected by 2025, leading towards a trillion sensor ecosystem. 1 billion digital natives are expected to join the workforce over the next 7 years. In a hyper-connected era of mobile, social, cloud, big data, and the Internet of Things, future growth will depend on platform business models.


    Axway (Euronext: AXW.PA) is a catalyst for transformation. With Axway AMPLIFY™, our cloud-enabled data integration and engagement platform, leading brands better anticipate, adapt and scale to meet ever-changing customer expectations. Our unified, API-first approach connects data from anywhere, fuels millions of apps and delivers real-time analytics to build customer experience networks. From idea to execution, we help make the future possible for more than 11,000 organizations in 100 countries. To learn more about Axway, visit www.axway.com


    We are seeking a Solution Director to enhance current solution offering and drive new solution capabilities in our B2B Integration / EDI portfolio. The person will be responsible for managing the B2B Integration/EDI solutions, defining and executing the business strategy and modernizing the solution. The person will also be responsible for market analysis, defining market opportunity, crafting solution roadmaps, packaging and pricing. This role reports to the Vice President of Solution Management.


    • Focus on targeting the B2B Integration/EDI buyer role at the customers from business line buyers to technical buyers. Work closely with Sales and Pre-Sales teams supporting customer opportunities.
    • Develop solution offerings. Oversees the development of market and solution requirements for new and existing offerings. Beyond everyday priorities, have an eye toward the future and invest significant time in defining solution concepts, business cases and business plans for the solution line extensions. This role is responsible for effective communication, verbally, visually, and in writing, with cross-functional business teams to determine the optimal scope of enabling software, services, solution expertise and partnerships. The Director relies on and empowers, Solution Manager(s), Product Manager(s), Services Portfolio leads, Service Line Directors, Product/Solution Marketers, Presales and Operations to help determine specific features, services packages, business processes, go to market programs, packaging, pricing, launch plans and sales methodologies for the offering.
    • Assuming accountability for the execution and business performance of the solution roadmap. Drive and influence the key performance indicators (KPI) for their solution line, including pipeline, revenue, market share, customer retention and profits. Develops intimate relationships at all levels of the customers’ organizations to regularly capture buyer needs into the solution direction and strategy. He or she proactively identifies areas of opportunity and improvement in all technical and operational aspects of the solution, initiates action plans to address those areas, contributes hands-on to executing the plans and follows through on the results to ensure business cases for the offering are met.
    • Securing solution partnerships. Ensures effective creation of build versus buy analysis, sales channel effectiveness, online marketplace assets and market access to determine solution partner requirements. He or she collaborates with marketing, sales and partnership teams to define and pursue solution partnerships to complete the offerings or create new routes to market.
    • Conveying the solution vision to internal and external stakeholders. Invests significant time externally articulating the vision of their solution to employees, customers, partners, analysts, industry bodies and other influencers. Collaborate closely with the senior leadership and executive teams to contribute to the overall Axway business strategy and execute the company’s multi-year business plans.  


    • An imaginative and decisive business technologist who possesses domain knowledge of EDI / B2B Integration and Middleware customer problems, market trends and competitor capabilities. Orientation is towards the definition of solutions spanning multiple business cases.
    • Champions “whole solution” thinking for integration, ensuring sufficient consideration of non-functional requirements and implications for how solution is promoted, sold, delivered, and monetized.
    • Has built credibility and a reputation for guiding cross-functional teams to execute on quality deliverables, solution roadmaps, new concepts, business cases, pricing models, marketing plans, customer presentations, etc.
    • Lives and breathes the voice of the customer, capable of translating market trends, requirements and competitive dynamics into comprehensive solution offerings, fostering healthy debate and ambitious thinking within a team environment to arrive at a suitable solution.
    • Collaborates without boundaries to ensure transparency into timelines, quality of delivery, exposure to risk, barriers to execution, business viability, and remediation plans.

    Required Education / Experience:

    • 8+ years of progressive leadership owning solution management, product management and/or solution architect with a reputation of delighting customers, meeting tight deadlines, and fostering cross-functional collaborative working relationships.
    • Experience in managing EDI/B2B integration/middleware software and cloud solutions.
    • Bachelor degree required; comparable academic training in Computer Science, Engineering, Data Science, Management Information Systems, Computer Information Systems, or closely related discipline preferred.
    • Master of Science, MBA or comparable post-graduate academic training, a plus.
    • Experience in the creation of more than one product from inception to release with meaningful results measured in terms of customers, revenue and/or market share.
    • Background with direct responsibility as a solution manager, product manager, architect, business analyst, presales consultant, a plus.
    • Approximately 25% travel maybe required, including international travel.

    Axway is an AA and EEO employer


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