Digital technology is no longer just another tool in the IT, marketing, sales or service toolbox to engage, inspire and attract customers. It is becoming the foundation of entirely new ways of doing business as well as giving rise to entirely new businesses. There could be 100 billion connected devices expected by 2025, leading towards a trillion-sensor ecosystem. 1 billion digital natives are expected to join the workforce over the next 7 years. In a hyper-connected era of mobile, social, cloud, big data, and the Internet of Things, future growth will depend on platform business models.
Axway (Euronext: AXW.PA) is a catalyst for transformation. With Axway AMPLIFY™, our cloud-enabled data integration and engagement platform, leading brands better anticipate, adapt and scale to meet ever-changing customer expectations. Our unified, API-first approach connects data from anywhere, fuels millions of apps and delivers real-time analytics to build customer experience networks. From idea to execution, we help make the future possible for more than 11,000 organizations in 100 countries. To learn more about Axway, visit www.axway.com.
Axway is searching for a Senior Field Marketing Specialist who will be responsible for defining and deploying marketing campaigns and activities in the Asia Pacific region to help drive qualified leads and pipeline. This individual will have budget control and ownership and will collaborate with sales leadership, account executives and the marketing organization to develop, adapt, and execute highly effective marketing programs and events that increase market awareness, generate demand, accelerate pipeline, and grow sales revenue. He or she will be responsible for supporting the overall requirements and for achieving the goals and objectives outlined by the SVP APAC and the CMO.
Success in the role requires relevant and current hands-on experience in developing effective demand generation campaigns/initiatives and cross-sell programs using a wide array of tactics across multiple channels, working cross-functionally, collaborating with sales and marketing teams and a track record of successful pipeline building efforts.
The right candidate must be a proven leader that thrives on building relationships with sales teams, possesses a keen understanding of demand generation and program execution and be metrics-driven.