In 2024, we are pursuing our ambitions to continue to enable organizations' digital transformation. We are looking for our new Marketing Operations Specialist to join Axway's family. Are you ready? Join us now!!

Together, we can. Together, we will. Axway is an enterprise integration company that's been around for over 20 years to digitally transform businesses of all sizes with more than 11,000 customers in 100 countries. Axway revitalizes IT infrastructures to enable brilliant digital customer experiences to unlock new business innovation and capabilities. Axway puts companies on a secure, future-proof path for growth.

With Axway, you'll go far because we're better together. You'll exchange ideas with a culturally rich global community of over 1,550 members who connect remotely or show up onsite in every time zone. And you'll have the support and camaraderie of your Axway leadership and colleagues to remind you that you're not alone on your journey and have taken one more step forward every day. Together, we can accomplish anything. Learn more: www.axway.com.

Marketing Automation & Technology Maintenance

• Conduct regular health checkups on marketing tools to ensure proper functioning, data synchronization, and tagging.
• Troubleshoot and resolve issues related to workflows, data, and email deliverability.
• Enhance Marketo emails and landing pages to optimize the user experience and increase conversion rates.
• Maintain and evolve the Martech stack (Marketo, Outreach, ZoomInfo, Demandbase, Ringlead, etc.) to drive efficiency and scale operations.
• Assist in the design, development, and execution of the marketing technology roadmap.
• Leverage technology and data to automate, streamline, and scale marketing processes such as lead generation, scoring, and attribution.

Analysis & Data Hygiene

• Ensure data integrity and accuracy, continuously refining processes to maintain a high standard of data hygiene.
• Bring best practices on data capture and database management including acquisition, enrichment, standardization, and cleansing
• Leverage Marketo, SFDC and/or other analytics tools to analyze ROI, pipeline influence, and prospects’ engagement behaviors throughout the buyer’s journey.
• Generate insights from data analysis to support strategic decision-making and enhance marketing performance.

Marketing Support

• Support the execution of marketing campaigns, including campaign creation, testing, nurturing, and performance analytics.
• Develop strong relationships and collaborate closely with regional and global Marketing, Sales, Operations, Legal, and IT teams to deliver a seamless stakeholder experience.
• Act as a key advisor to Marketing Operations and Marketing leadership, influencing the strategic direction of the business.

• 3-5 years of direct experience in Marketing/Sales Operations. Practical, hands-on experience with Marketing automation tools such as Marketo, Hutspot, and Pardot.
• Knowledge of advanced Excel, HTML, and CSS.
• Critical thinking, strong attention to detail, and problem-solving and testing skills.
• Self-motivated and self-starter with a high sense of ownership.
• Think with the big picture and challenge the status quo.
• Good interpersonal skills: ability to build and manage good relationships with stakeholders and virtual teams.
• Must have a relevant University Degree or equivalent work experience.

Nice to have 

• Knowledge of JavaScript is a plus.
• Knowledge of Salesforce is a plus.

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