We are looking for our new B2B Website Performance Optimization Specialist to join Axway's family. As a B2B Website Performance Optimization Specialist, you’ll be responsible for enhancing our website’s user experience, conversion rates, and overall performance. Your expertise in analytics, tracking tools, and data-driven decision-making will drive improvements across the customer journey.

Responsibilities:

• Analyze website(s) performance metrics, engaged sessions, key events, conversions, journey mapping, etc.
  • Websites include Axway corporate, blog, resource center, investors, etc.
• Collaborate with cross-functional teams to identify areas for improvement and recommend data-backed solutions.
• Optimize websites content, navigation, and calls-to-action to enhance user engagement and conversions.
• Manage and optimize marketing/sales live chat feature
• Implement A/B tests and multivariate tests to validate performance enhancements.
• Monitor and report on key performance indicators (KPIs) related to websites speed, usability, and conversion funnels.
• Work closely with developers to address technical issues affecting performance.
• Communicate performance insights and recommendations to large teams and stakeholders.
• Conduct thorough research on lead sources and conversion details to identify patterns and trends. Analyze which types of deals (e.g., product categories, service offerings) are most likely to convert based on visitor behavior, demographics, and other relevant data. Use these insights to guide our focus and prioritize efforts toward high-potential leads.

Qualifications:

• 3-5 years of experience in website optimization, preferably in a B2B context.
• Proficiency in Google Analytics, GA4, and other tracking tools.
• Understanding of web platforms with some experience editing website pages and content. (Drupal experience a plus)
• Strong analytical skills to interpret data and make informed recommendations.
• Familiarity with user experience (UX) principles and best practices.
• Ability to collaborate effectively with marketing, design, and development teams.
• Excellent communication skills for reporting and presenting findings.
• Detail-oriented mindset with a focus on continuous improvement.
• Summary: Join our team as a B2B Website Performance Optimization Specialist and contribute to creating a seamless user experience that drives conversions and business growth.

Company Overview 

At Axway, we’re more than a company—we’re a pioneer. For 25 years, we’ve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries, 11,000+ customers, and a global team of over 1,400+ passionate professionals, Axway is driving the future of enterprise integration. 

We’re on a mission to a be the leader in our space, empowering our customers with secure, mission-critical software to manage and deliver impactful business outcomes from all their digital business interactions. 

Why Axway? 

We believe in the power of togetherness. When you’re part of Axway, you’re part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite, you’ll find camaraderie, collaboration, and the support of leadership  to inspire you daily. 

Here, you’ll grow, innovate, and succeed because  we’re better together. Each step forward in your personal journey is one we take as a team. Join us, and let’s accomplish extraordinary things together. 

Axway is a proud member of 74Software. Learn more about how Axway is transforming the future: https://www.axway.com/en. 

Ready to shape the future? Let’s get started—because at Axway, together, we can. Together, we will. 

Axway is EEO and AA employer.

#LI-ST1

#LI-Hybrid